The Perth Aqua Park activates Perth's waterfront, utilises the Swan River, creating a memorable identity tag.   Wibit Aqua Parks have been popular installations overseas and used effectively for tourism marketing destinations.

The Perth Aqua Park is intended to target Corporate Business, Residents, Tourists and School Students visiting the City of Perth. Perth Aqua Park is designed to be paired with other complementary facilities, including floating cinemas, event decks, BBQ donuts, river pool and much more! Preferred locations include fronting Elizabeth Quay or the Gloucester Park Foreshore, which has access to public transport and other complementary facilities.

The Perth logo will also provide great aerial photo opportunities from Perth's vantage points, including Kings Park, Perth CBD and Elizabeth Quay.

Alternatively, the proposed Aqua Park could be redesigned to incorporate Whadjuk Noongar names, such as "Wanju" (Welcome) or "Maali" (Black Swan).